Siamo tutti qui da mesi ad aspettare che il New York Times e i suoi cervelloni digitali sfornino finalmente le idee che facciano capire che fine farà il giornalismo nell’era multimediale. E questi ora che fanno per salvare i conti del giornale? Si trasformano in enoteca…
Leggere per credere (dal New York Times medesimo):
Looking for alternate ways to make money as its advertising revenue plunges, The New York Times Company announced on Thursday that it was getting into the wine business.
The new venture, called The New York Times Wine Club, will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months.
The club, an unusual brand extension for the paper, is one of several such ventures the company is considering, said Thomas K. Carley, the senior vice president of strategic planning for the Times Company.
“The Times is looking at a lot of different ideas for engaging our audience,” he said, “to make statements about what are our strengths, what are the ways that we can delve further into our audience and bring them products and services that basically enhance the bond with The New York Times.”
