Un’analisi della Reuters sulla scia delle prese di posizione di Murdoch padre e figlio:
By Georgina Prodhan – Analysis
LONDON (Reuters) – Two generations of Murdochs have caused a wave of excitement in the battered newspaper industry in recent weeks with a series of comments and actions suggesting that charging readers for news on the Web is the way forward.
Editors the world over, tired of their losing battle against disappearing advertising revenues, are clutching at the hope that their old rival will lead the way in making consumers pay for what they’ve grown used to getting for free.
No one wants to be first to start charging for Web content and face the inevitable loss of readers to still-free rivals, but any kind of agreement between publishers to charge for content runs the risk of being judged anti-competitive.
And those who see Rupert Murdoch as a potential savior of the industry should be mindful that his News Corp media empire has unique strengths. [segue su Reuters.com]
