Anche l’Economist passa alle news a pagamento online, sulla scia di Murdoch.
Da Mediaweek:
The Economist is to charge for news content across its website, mirroring the recent move made by Rupert Murdoch’s News Corporation to introduce a paid-for model for its online news content. Economist.com currently offers its readers free access to news content on the site, including the news copy from its £4 cover price weekly magazine. However, editorial copy more than a year old is charged for. Yvonne Ossman, publisher of The Economist in the UK, revealed to Media Week that the brand would move to a paid-for content model, following the completion of a review. The move is being driven through by Ben Edwards, publisher of Ecomomist.com, and the brand is understood to be looking at a number of payment options, including an iTunes-style micropayment model. The move to the paid-for model, expected to be introduced within the next six months, marks something of a reversal for the brand, which, in 2007, moved to a predominantly free model. It had previously provided a mix of paid-for and free content, before deciding to make its content free on its homepage in September 2006.
