Da Eric Schmidt, CEO di Google, arriva un affondo ai progetti del magnate dei media australiano. Dal Telegraph:
Eric Schmidt has told Rupert Murdoch what everyone already knows: charging for news online won’t work. In a session at the RTS convention in Cambridge, the Google chief executive said: “As you all know a couple of the properties that News Corp produces, including the Wall Street Journal, are already behind a paywall and that is a model that worked for them. In general these models have not worked for general public consumption.
“There are enough free sources that the marginal value of paying is not justified based on the incremental value of the quality available.”
He added: “So my guess is for niche and specialist markets … it will be possible to do it but I think it is unlikely that you will be able to do it for all news.”
This kind of thing has been said so many times now that we’re in danger of taking it for granted, which is always risky. Nevertheless, the paywall argument still doesn’t make sense to me. In fact it’s so nonsensical that I can’t believe Rupert Murdoch is going to attempt it.
We know very little about what Murdoch is planning and his public statements are open to interpretation. When the News International papers do finally implement their charging system, I expect it to be a variation on the freemium model.
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